The media language in this poster includes gloomy and dark colours as well as red to represent blood in the image. The blood smile on the protagonist can represent the antagonist for a teaser. There is a lot of slogans around the potential protagonist which could be sayings of the antagonist himself. This is a superhero movie which could attract viewers who like watching action movies and all sorts. This is most likely to have teenagers to be more hooked on this type of movie. This movie is more aimed for males to watch. From what I can see in this poster is that this movie is aimed to look serious as the protagonist looks very mad which can lead to a brutal fight scene if not someone could potentially die. The movie is named 'THE DARK KNIGHT' to make the main character more menacing and scary. The background is completely filled with joker cards for another hint of who the foe can be.